In 1928, residents in rural communities of the Appalachian Mountains of Virginia were
the first to benefit from ZTA’s philanthropic efforts. Zetas aided the people of Currin Valley
in Smith City, Virginia, where ZTA established a health center. At the close of the Health
Center in 1946, ZTA adopted the Cerebral Palsy Division of the National Society for
Crippled Children and Adults. Later, ZTA adopted Easter Seals. In 1970, ZTA formed an
alliance with the Association for Retarded Citizens (now known as The ARC) as its
national philanthropy. Over the years, in addition to its designated national philanthropy,
Zeta Tau Alpha has also supported the Red Cross, the Sunshine Kids Foundation and
Reading Is Fundamental, Inc. (RIF).
In 1992, ZTA adopted The Susan G. Komen Breast Cancer Foundation as its national
philanthropy. Later, the Fraternity broadened its focus to encompass not only the Komen
Foundation, but also other educational means dedicated to fighting breast cancer
through education, awareness and promoting breast health. Furthermore, each alumnae
and collegiate chapter generally volunteers with one or more local philanthropy of its
choosing in addition to their support of the Zeta Tau Alpha Foundation and ZTA’s
national philanthropy.
Today, our National Philanthropy is Breast Cancer Education and Awareness. See
THINK-PINK!®, NFL, Yoplait, Courage Night and Susan G Komen Race for the Cure®
Survivor Program for detailed information.
THINK-PINK!® is a registered trademark of Zeta Tau Alpha.
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